Personal Information Collected
In order to provide services, First Student may collect the following personal information regarding students and their parents/guardians (hereinafter, “Personal Information”):
• Home address
• Telephone number
• Email Address
• Educational institution and code, and student identification number for each child enrolled
Please note that by providing Personal Information to us, you agree to the terms and conditions provided herein and set out at Terms and Conditions.
Non-Personal Information Collected
First Student may also collect certain information that does not identify you individually, such as an Internet protocol (“IP”) address, which is a numeric code used to communicate between your Internet service provider and the World Wide Web. Additionally, through your visits to the First Student websites, First Student may gather browser and device information, demographic and other information provided by you, aggregated information and information regarding the date and time you access our site.
Children’s Privacy and Information from Parents and Legal Guardians
We believe that protecting the privacy of children is very important. In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect any personal information from children under the age of 13. If we discover we have received any information from a child under the age of 13 in violation of this policy and without first receiving verifiable parental consent, we will delete that information immediately.
How We May Use Personal Information
First Student recognizes the importance of maintaining the privacy of Personal Information and, therefore, our objective in using such information is to improve and enhance your experience with our websites and the App. To achieve this, First Student may use Personal Information to communicate with you regarding enhancements or changes to the App or our websites, conduct voluntary surveys to help us improve the App, respond to your questions or comments about the App, and deliver marketing communications to you about additional products and services offered by First Student or its trusted partners, unless you choose to opt out of receiving such marketing materials. First Student may also use Personal Information for business purposes such as security, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups and legal compliance.
How We May Share Personal Information
As your school district is a key partner in the transportation of your child, First Student may share Personal Information with your school district. In addition, to deliver a first-rate experience, First Student may share Personal Information with third parties who perform support services on First Student’s behalf and who will be contractually restricted from using your child’s Personal Information in any manner other than in helping First Student to provide you with products and services available from First Student and trusted third parties. First Student will also disclose your Personal Information when it believes it is required or permitted by law.
What We Won’t Do with Personal Information
First Student recognizes the trust you place in us by sharing your child’s educational experience. In furtherance of that relationship, please note that First Student will never sell or rent student information, will not engage in targeted advertising based on student Personal Information, won’t amass a profile about any student other than for supporting authorized educational/school purposes, and won’t disclose student Personal Information, except as provided by law.
Use of “Cookies”
First Student follows reasonable security procedures and practices, in accordance with industry standards, to protect your and your child’s Personal Information from unauthorized access, destruction, use, modification or disclosure. For example, First Student uses secure socket layer (SSL) encryption to protect Personal Information you submit to us through the App or website. School districts have the right to direct First Student to disable user access for any reason concerning the safety, security or wellbeing of a student. To utilize the App, authorized parents and guardians will need to receive the proper credentials from their educational institution. First Student will not provide a child’s Personal Information to users of the App.
First Student may store and process your Personal Information in any country where we have facilities or in which we engage service providers, and, by using the App, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.
Changes to this Policy
How to Contact Us?